The 2010 FIFA World Cup wasn’t just the biggest sporting event of the year — it was a global stage for brand storytelling. As Hyundai prepared to activate its worldwide sponsorship, I was brought in to drive key email marketing efforts during one of the most high-stakes, collaborative projects of my career.
With teams spread across time zones and cultures, Hyundai’s campaign demanded seamless coordination and flawless execution. My role: to create compelling graphics and engineer responsive emails that would perform flawlessly across devices, languages, and marketing platforms.
I focused on speed, precision, and brand fidelity, delivering:
Our emails reached millions of users worldwide, strengthening Hyundai’s identity as a premier FIFA partner. Engagement rates remained high throughout the tournament, and the campaign stood out for its seamless execution under extraordinary pressure.
This case study reflects Gyata Tabiri’s design and development contributions as part of Hyundai’s global multi-team collaboration for the 2010 FIFA World Cup marketing efforts.“One of the cleanest, fastest executions we’ve had under this kind of pressure.”